ABOUT SB'18 Tokyo

Date March 1-2, 2018
Convenor Hakuten Corporation
Sustainable Life Media, Inc.
Contents Plenary Sessions, Breakout Sessions, Workshop, Activation Hub


All Event Pass
2 Days Pass (including lunch and a networking reception on Day 1)
1 Day Pass
1 Day Pass (including lunch) with selected day.
Individual Group※※ Individual
General ¥50,000 ¥200,000 ¥35,000
NPO / NGO ¥30,000 ¥120,000 ¥21,000
Student ¥15,000 ¥60,000 ¥10,500
※All listed price are excluding tax.
※※About Group Discounts
●Group Discounts
SB’18 Tokyo is a great place for teams! Share the learning and inspiration with your colleagues with our 5-for-4 offer.
* Please note that these offers cannot be combined with any other discounts.
●How to Register
Please register and click Group Discount and pay for 4 All Event Passes at full-price.
SB Tokyo Secretariat will send you 5 group discount code by email.
Please register other 4 members with using this code.

Receive one free All Event pass when you register three attendees for All Event passes at full-price.

Venue / Location

135-8625, TOKYO, 1-9-1, DAIBA, MINATO-KU, JAPAN
TEL: +81-3-5500 5500
FAX: +81-3-5500 5525
Set on the waterfront, Hilton Tokyo Odaiba is moments from popular theme parks, malls, dining and entertainment. See gorgeous views of Tokyo's skyline and the famous Rainbow Bridge from 15 stories up. This new hotel offers easy access to Shinagawa and Ginza as well as cruise ports, major roads and rail lines.


  • Setsu Mori
    General Producer
    Setsu Mori
    The global common theme for this year's Sustainable Brands (SB) is "REDEFINING the Good Life". This is not simply the pursuit of living well. Corporations and businesspeople in leading nations are being forced to answer the question, how much thought are they putting into what is happening around the world and in developing nations? Even SB founder KoAnn Vikoren Skrzyniar has declared, "The age of pursuing the American Dream is over". As active members of the global economy, Japanese corporations, regardless of industry or scale, are also being asked how they can address social issues on a global scale. We have reached an age in which a company's stance on social issues directly impacts the company's brand value.
  • Shigeki Aoki, Prof.
    Academic Producer
    Shigeki Aoki, Prof.
    Professor of Department of Business Administration
    Director , Information Network Center
    In 2011, Professor Cathy Davidson of the Graduate Center of the City University of New York made headlines when she proclaimed that "65% of children enrolling in America's elementary schools this year will end up in careers that have yet to be invented".10 years remaining. Are our companies creating new businesses? SB'17 Tokyo focused on Activating Purpose and confirming the true purpose of companies. This year, we will begin discussions towards creating a Good Life. Working under the belief that independence, diversity, collaboration are the true sources of creativity, corporations, NPOs, and NGOs forming a network to serve as a platform for holding discussions based on a new perspective. That is the appeal of SB'18 Tokyo. We look forward to participation from such abundantly creative individuals.
  • Naoki Adachi,Dr.
    Sustainability Producer
    Naoki Adachi,Dr.
    Response Ability,Inc.

    As is clear from the fact that SDGs and CSV have been management issues, we have reached an age there is a strong awareness that a company's mission is to resolve social issues. Investors as well use ESG to evaluate companies and make investment decisions based on what kind of value a company's social responsibility activities are actually creating. I hope we can turn this into an opportunity to think about with everyone here what Good Life will mean to future generations and transition our discussions into action. Let's make this the birthplace of sustainable brands and sustainable business.
  • Nobuyasu Tanaka
    ESG Producer
    Nobuyasu Tanaka
    Sun Messe Co., Ltd.
    Alterna Research Institute
    At a time of growing focus on improving long-term revenue and how ESG evaluations impact Japanese companies, business owners themselves are expected to achieve business innovation with a perspective on sustainability. We believe that sustainable brand initiatives promote accountability that combines ESG issues with corporate strategy, and lead to increased transparency for corporate activities. How do we transcend the conventional "good company" to reform corporate culture? I hope this question will serve as an opportunity to further engage with everyone at SB'18 Tokyo.
  • Shinsuke Suzuki
    Worldwide Managing Partner
    Sustainable Brands
    Shinsuke Suzuki
    Hakuten Corporation
    Under the theme of Activating Purpose, SB Tokyo, the first time the event was hosted in Japan, welcomed participation from 1,320 innovators. Year 2017-2018, SB are planned for 12 cities in 11 countries and will grow into a global community of more than 10,000 people. We also are close to the 2nd SB Tokyo, which will be held in March 2018. The theme is "REDEFINING the Good Life". What does it mean to pursue greater wealth? As we aim for a sustainable, ideal future society, I believe we will come to view enriching our own hearts and minds as the greatest form of wealth. The products, technology, services, and activities of everyone participating in the SB community are what will drive this change. Let's share. Let's unite. We look forward to see you in SB Tokyo.

Advisory Board

Special ambassador
  • Toshio Arima
    Toshio Arima
    Board Membar
    United Nations Global Compact
  • Hiroshi Komiyama,Dr.
    Hiroshi Komiyama,Dr.
    Chairman of the Institute,
    Mitsubishi Research Institute, Inc.
    President, Platinum Society Network
    The 28th President, The University of Tokyo
Member of advisory board
  • Masataka Uo
    Masataka Uo
    President and CEO
    Japan Fundraising Association
  • Kaori Kuroda
    Kaori Kuroda
    Executive Director
    CSO Network Japan
  • Ron (Ryuji) Tsutsui
    Ron (Ryuji) Tsutsui
    Chief Executive Officer
    WWF Japan
  • Shinkichi Mizutani
    Shinkichi Mizutani
    Executive Director
    General Incorporated Association More Trees
  • Yoshinari Koyama, Prof.
    Yoshinari Koyama, Prof.
    Vice-President and Professor
    Kanto Gakuin University
  • Hidehiko Nishikawa, Prof.
    Hidehiko Nishikawa, Prof.
    Faculty of Business Administration
    Hosei University


  • Hakuten Corporation
    Hakuten Corporation
    Primarily established as a construction company for exhibitions in 1967, in February 2008 the company was listed on what is now the Tokyo Stock Exchange JASDAQ. Places where people meet one another, spaces which create exciting and surprising experiences. We provide an experiential marketing service which leads to an improvement in brand value and product value for clients.In addition to our core business of event promotion, exhibitions, and support in trade fairs and private shows, we have also focused on marketing and digital content as well as business environments such as conferences, seminars, stores, and showrooms, aiming to become the go-to marketing partner for providing experiential value.
  • Sustainable Life Media, Inc.
    Sustainable Life Media, Inc.
    Sustainable Life Media is an integrated media company that delivers information, produces events, and cultivates communities of interest to facilitate the shift to a flourishing and sustainable economy. Our mission is to inspire and enable forward-thinking individuals and organizations to innovate and implement ideas that contribute to individual and collective health and prosperity that can be sustained.We bring together optimistic, visionary, and courageous individuals from around the world who share a passion for purpose and a desire to create change. Leaders from around the globe are intrigued by Sustainable Life Media’s ability to convene diverse stakeholder groups that create an atmosphere for open and transparent conversations that lead us towards a future of innovation and imaginative ideas that support a flourishing and sustainable economy.