×
How do sustainability and marketing integrate?
【Facilitator】
Sustainable Brands Tokyo Academic producer
Komazawa University, Department of Business Administration, Professor
Shigeki Aoki
【Panelist】
SUNTORY BEVERAGE & FOOD LIMITED
Brand Development Division 1 Division COO
Naoto Okinaka
Goodvertising Agency
Mr. Goodvertising - Author, speaker, globally recognized expert in sustainable communication and Director
Thomas Kolster
AEON Co.,Ltd.
General CSR Division Manager Corporate Citizenship Dept.
Haruko Kanamaru
When companies rise above intense price competition and develop globally in pursuit of a large market, they will inevitably face the issue of environmental sustainability and the sustainability of local communities. Many companies have promoted corporate social responsibility and social contribution activities, and some are even incorporating sustainability into branding and profitable business projects.
This session explores how companies can link sustainability to profitability. The speakers will discuss how to ascertain consumer trends and develop product development, merchandising, and communication strategies.
Sustainable Brands Tokyo Academic producer
Shigeki Aoki
SUNTORY BEVERAGE & FOOD LIMITED
Naoto Okinaka
Goodvertising Agency
Thomas Kolster
AEON Co.,Ltd.
Haruko Kanamaru